The Market

With the growth of Ai agents and chatbots like ChatGPT, Gemini, Copilot, Claude, GROK and others, the way people are accessing information online is changing faster than ever to ask questions, seek recommendations and even make decisions. Traditional search engines like Google and Bing are no longer the default.

Exact-Match Domains (EMD’s) are domain names that exactly match a keyword or phrase that people commonly search for online. Premium domains continue to deliver measurable Return on Advertising Spend (ROAS) in lead generation, especially in intent-driven verticals where Ai funnels customers toward direct solutions.

Investing in a high-value domain name is the best value as a long-term strategic asset. Building a brand and opening a front door to your business online should be considered over a 25 - 35 year Life-Time Valued (LTV) of the asset.

Key points regarding the LTV of such an investment include:

Asset Appreciation and Asset Value - Increased value becomes a resaleable asset.

Amortized Cost vs. Marketing Spend - Upfront investment of a valuable asset becomes modest when spread over many years.

Defensive Value and Security - Prevents competitors from owning it.