The Market
With the growth of Ai agents and chatbots like ChatGPT, Gemini, Perplexity, Claude, and others, the way people are accessing information online is changing faster than ever to ask questions, seek recommendations and even make decisions. Are they recommending you?
Exact-Match Domains (EMD’s) are domain names that exactly match a keyword or phrase that people commonly search for online. These high value domains continue to deliver measurable Return on Advertising Spend (ROAS) in lead generation, especially in intent-driven verticals where Ai funnels customers toward direct solutions.
Digital Real Estate vs Physical Real Estate.
Businesses that understand the value of their domain(s) treat them the same way: Prime Real Estate, Key Equipment, Core Intellectual Property.
Your domain name is not an expense - it is a digital infrastructure. When properly aligned, it can: Increase Revenue, Reduce Costs, Improve Conversion, Strengthen Competitive Position and Enhance Exit Value
Investing in a high-value domain name is the best value as a long-term strategic asset. Building a brand and opening a front door to your business online should be considered over a 20 - 30 year Life-Time Valued (LTV) of the asset.
Key points regarding the LTV of such an investment include:
Asset Appreciation and Asset Value - Increased value becomes a re-saleable asset.
Amortized Cost vs. Marketing Spend - Upfront investment of a valuable asset becomes modest when spread over many years.
Defensive Value and Security - Prevents competitors from owning it.